Discover the stock photography

Discover the stock photography

Stock photography is a term that we will find in the world of digital marketing.  Stock photography has an important role in marketing and advertising.

Do you know what is stock images? Well, stock images are an industry that creates and sells imagery in the form of photos or videos and can be purchased through various licensing models.

To understand what stock photography is and how it came to be you must look closer at how stock photography actually works.  You can use a stock imagery as digital collateral in marketing campaigns and you can save time, money and human resources.

Types of stock photography Licenses

Public domain – public domain licensing means that the image is free to use. It can be perfect for commercial or personal purposes. This domain has works which no longer have active property rights. That means that copyright claims cannot be applied.

Royalty-free – Royalty-free licensing is a copyright license witch rights to use the work can be purchased through one-time payment to the licensor.

After you`ve done the payment you are able to use the imagery numerous time without having to pay for additional licenses.

Rights-managed – rights- managed licensing it provides restrictes use of stock photographs. All the customers are able to purchase one-time rights to a photo.  If you want to use this photography again you will need to purchase additional usage rights.

Stock photography is a marketing tool and can help you to saving time, mone and the effort involved in creating a imagery.