Discover the stock photography
Stock photography is a term that we will find in the world
of digital marketing. Stock photography
has an important role in marketing and advertising.
Do you know what is stock images? Well, stock images are an
industry that creates and sells imagery in the form of photos or videos and can
be purchased through various licensing models.
To understand what stock photography is and how it came to
be you must look closer at how stock photography actually works. You can use a stock imagery as digital
collateral in marketing campaigns and you can save time, money and human
resources.
Types of stock photography Licenses
Public domain – public domain licensing means that the image
is free to use. It can be perfect for commercial or personal purposes. This
domain has works which no longer have active property rights. That means that
copyright claims cannot be applied.
Royalty-free – Royalty-free licensing is a copyright license
witch rights to use the work can be purchased through one-time payment to the
licensor.
After you`ve done the payment you are able to use the
imagery numerous time without having to pay for additional licenses.
Rights-managed – rights- managed licensing it provides
restrictes use of stock photographs. All the customers are able to purchase one-time
rights to a photo. If you want to use
this photography again you will need to purchase additional usage rights.
Stock photography is a marketing tool and can help you to
saving time, mone and the effort involved in creating a imagery.
